Light It Blue Campaign


PETRA, JORDAN- APRIL 2: Major landmarks around the world are Lighting It Up Blue on April 1 and 2 to raise awareness about Autism Spectrum Disorders (ASD) for World Autism Awareness Day. The Treasury in Petra, Jordan is lighting it up on April 2, 2016. (Photo by Salah Malkawi/ Getty Images)


Every year on April 2nd, AMENA lights Petra, one of the Seven Wonders of the World, among other key monuments in Amman, the Citadel, Le Royal and Kamal Al-Sha’er Bridge with the color blue. It is an event that is celebrated every year under a different theme to draw awareness to Autism and celebrate it as a human condition that is part of the human experience. Lighting it blue is an annual worldwide campaign that is a compelling call to action to accept people with Autism and treat them with respect, dignity, and compassion in a bid to give them a brighter future!

Light It Blue is a campaign that runs throughout the entire month of April, during which it celebrates the observance of the UN World Autism Day and marks it in the collective consciousness of Jordanian citizens. Campaign messages build a greater understanding of the disorder and how to cope with it. Moreover, they challenge social misconceptions and stereotyping through a mix of social activities that include the physical and the recreational, including online engagements. Such events range from outdoor walks to hiking challenges, contest and games, all of which galvanize community support and encourage people from different backgrounds to participate in support of social inclusion for children under the spectrum.